What Type of Video Marketing Is Right For Your Company?

August 19, 2015

What Type of Video Marketing Is Right For Your Company?

Andrew Angus, founder of Switch Merge, said that “The play button is the most compelling call-to-action on the web.” Videos represent some of the most engaging forms of online content, and visual content shows no signs of slowing down. According to Cisco, 69% of all consumer web traffic will be to video by 2017.

Needless to say, a video can make the difference in your business’s online marketing strategy. The problem is many video production projects come with high costs and lots of decisions, leaving business owners and marketers overwhelmed. We believe a solid video production can be the cornerstone of your business’s online presence, and creating video content does not have to break the bank.

Let’s look at a few different types of videos and how they might fit within your business’s digital marketing strategy.


Screencasts are perfect for demos of any process completed on a laptop, mobile phone or tablet. A business can capture the functionality of a web, mobile, or software application in video format to show viewers the various benefits and uses of the app.

If your business is looking for a simple way to demonstrate user experience or functionality of a digital asset, then this video type may be the solution for you.

Live Action

Live action video puts real faces and real places on the screen. Live action is a great way to show the human side of your company to your audience. Whether you are giving a tour of your facilities, introducing your team, sharing company updates or posting silly videos, live action could be your best bet.

You may find hiring actors suits your video production needs, but keep in mind this can get expensive. An alternative to bringing in acting talent is putting your own employees on screen. This is a great way to authentically communicate your business to viewers and save budget all at once.


An animated video can do any number of things for a company. With animation, the only limit really is imagination. Ranging anywhere from professional to comical, an animated video can be the perfect solution for any number of video marketing needs from a short “How to” to a promotional video.

For animated videos, prices vary greatly for different projects, so depending on the needs of your business, you may decide a screencast or live action video solutions better fits your budget. But don’t worry! As long as you aren’t hiring Pixar, you should be fine!


Video production represents an excellent opportunity to diversify your business’s digital marketing strategy with highly engaging content. Different videos suit different needs. Our Telly award-winning video production team has 30 years of experience producing videos that inform and inspire. But don’t take our word for it. Take a look at some of our work.

If you love our productions as much as our clients, give us a call at (239) 405-7967.

Topics: Video Production

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