Twitter is a great opportunity for any small business to expose their company and their products to a broader audience while establishing relationships and strengthening brand recognition. However, to take full advantage of all that Twitter has to offer, it is important to approach it with the right strategy in mind. Below are some tips and techniques to gain followers on your business’s Twitter account.
When it comes to engaging new followers, the most crucial factor is the quality of your content. Remember that people want something relatable and attention-grabbing. If the only thing you post is advertisements, you aren’t likely to gain any traction. Show potential followers the human side of your business by involving them in conversations, posting fun quotes or jokes, and weighing in on issues related to your business.
Simply creating a Twitter account isn’t enough – you have to post your content on a semi-regular basis to attract new followers and build a connection between the audience and your brand. If you only post updates once a week, you sacrifice potential exposure to a much larger audience. On the other hand, don’t post updates every twenty minutes either, or your followers will likely get annoyed. Even one or two tweets a day is enough to keep your business and your product fresh in peoples’ minds.
You are more likely to be followed by people that you already have a relationship with, so if you have a presence on other social media platforms or networking sites such as Facebook, LinkedIn, or Pinterest, use them to your advantage. Letting your existing audience know that you are now on Twitter will often result in an influx of new Twitter followers.
While some people may seek your business out, odds are that increasing your number of followers will involve a bit of leg work. Take the initiative by finding people that are interested in the kind of product you offer and following them. Get involved in conversations, even if they don’t relate directly to your business. Being part of the community and showing that you aren’t just there to sell a product goes a long way toward building goodwill and brand recognition.
An online-exclusive coupon or promotion is a great way to attract and sustain new followers. Consumers are always on the lookout for a bargain, so using your Twitter feed to advertise upcoming sales and promotions will ensure that your followers check in regularly. If your product allows for it, it may be worthwhile to consider running a contest with prizes.
When it comes to engaging viewers and exposing potential customers to your business, Twitter’s potential is almost limitless. However, approaching it without the right mindset is a recipe for disappointment. By utilizing the tips and techniques above, any small business can bypass common pitfalls and achieve the results they are looking for. Looking for more social tips for your business? Learn more with these Social Media Tips to Help Build Your Brand.
Topics: Social Media