To publish content online, you need to use what is known as a content management system (CMS). Several CMSs exist, but the most popular is WordPress. It started out as a platform geared toward blogging, but WordPress has become a capable CMS that is used by millions of businesses worldwide.
Setting up a WordPress site for your business is very simple and the platform is easy to manage, makes updates, and no extensive knowledge of HTML coding is necessary. WordPress is SEO friendly, meaning your business’s website will appear high on search engines such as Google and Yahoo. In addition, WordPress is mobile-friendly, safe & secure, and has thousands of features and plugins that will make your business’s site unique and user-friendly.
If you’re really serious about starting a WordPress site for either personal or business purposes, then making the small investment required for a domain name and web hosting is worth it in the long run. You’ll have far more control over your website than you would by using wordpress.com as a host.
Publishing informative and captivating material on a regular basis has the long-term effect of establishing your website as an “authority site” in the eyes of search engines. After a few minutes, your posts will be indexed in Google after they’re published, and they’ll stand a good chance of ranking highly for their target keywords.
Assuming you already have a website running on a Linux server with cPanel, you can use a script installer such as Fantastico or Scriptaculous to install WordPress in a few minutes. This, however, is neither the safest nor the most reliable way of installing WordPress. Fantastico in particular is notorious for not installing the most up-to-date version of WordPress, and you cannot change the default database table prefix during the installation.
To install WordPress manually, go to the official WordPress website and download the latest version. If you plan to install WordPress yourself, there’s a step-by-step guide that explains what to do. Alternatively, you can pass it along to your webmaster, who is probably familiar with how to install WordPress.
When it comes to choosing a theme, be careful about downloading free themes from unofficial sources. Many free themes that are found on sites other than wordpress.org are contaminated with code that can allow people to gain unauthorized access to your WordPress site, where they can start posting links to websites with questionable content. If they gain access to your web server, they may use it to send spam emails or commit other crimes.
The self-hosted version of WordPress is a powerful blogging platform and CMS that can help your business earn more credibility and gain a following of loyal customers, provided that you create content that existing and potential customers find engaging and useful. WordPress does have bite of a learning curve, but its advantages over wordpress.com make it worth the effort.
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