With 2.13 billion social network users, social media is one of the greatest tools you can use to connect to your buyer personas and continue to grow your business. If you haven’t already established a social media presence for your business, here are some of these reasons you should start today:
Most traditional marketing and advertising channels cost thousands of dollars for minimal gain. Creating a social media account is completely free of charge and there is no fee to Tweet, Pin or post about your business or services. Although you can occur costs for boosting posts and advertising on social media, the cost is much lighter on your wallet than traditional advertising campaigns. Social media advertising allows you pinpoint your target audience, letting you know exactly who will see your ads, giving you a greater return on investment. Social media channels also let you see detailed analytics of your account, allowing you to find out the best times to post and when your customers are most active.
If there’s a problem with your product or service, you want to be able to resolve the issue as soon as possible. Social media marketing allows you to get immediate feedback from your customers and gives you ability to take steps to resolve them right away. When you are able to provide support within minutes, you will create a great customer experience and elevate the value of your brand.
The early bird gets the worm, and the sooner you create social media accounts for your business, the sooner you can start amassing new customers and followers. Chances are your competitors have already made an impact on social media. To stay on top of the game, you should create a presence to keep up with industry trends and better market your products and services.
Let’s face it, almost everyone has a Facebook page. That means that most of your current and future clients are using Facebook on a daily basis. You can use this to your advantage to offer clients exclusive discounts, coupons and offers on social media. You want to be where the customers are, and if you utilize your social media right, you will see increased sales and more clients.
Social media marketing is part of doing business in the digital age.. If your business isn’t already active on social media, now is the time to start. Who knows, you could be missing out on opportunities right now!
Give us a call at (239)-495-7967 and let us show you what we can do for your business’ social media!
Topics: Social Media